Ref: MRA · Enterprise Singapore · reviewed 05 Jul 2026
Market Readiness Assistance
Co-funds up to 70% of the cost of entering a NEW overseas market for SMEs (raised from 50% at Budget 2026), capped at S$100,000 per market: overseas marketing, business development, and market entry setup.
S$100,000 per new market
Who qualifies
- ✓Business registered and operating in Singapore
- ✓At least 30% local shareholding
- ✓Group annual sales of S$100M or less, or group employment of 200 or fewer
- ✓Target market is NEW: under S$100,000 overseas sales there in each of the past 3 years
What it pays for
- Overseas market promotion (marketing, PR, trade fairs) up to S$20,000
- Overseas business development (market entry consultancy, partner search) up to S$50,000
- Overseas market setup (incorporation advice, IP, tax structuring) up to S$30,000
How to apply
Approval typically 6 to 8 weeks
- 1Confirm the target market qualifies as new for your business
- 2Get a proposal from the overseas-marketing or market-entry provider
- 3Apply on the Business Grants Portal before the activity starts
- 4Execute after approval
- 5Claim with proof of activity and payment
Advisor's note
Support was raised to 70% for SMEs from 1 April 2026, and MRA folds into the new unified EDGE grant in late 2026: if your overseas push is near, apply under the current window. The three sub-caps (promotion / business development / setup) still shape how to structure the engagement.
This is one of the grants our advisory team delivers end to end.
Digital 9 Labs scopes MRA projects, prepares the application, delivers the work (software, digitalisation, branding, overseas expansion), and structures the milestones so claiming is painless. The eligibility check below tells you in 15 minutes whether your project fits.
Common questions
How much does the MRA cover?
Up to 70% (SMEs, from 1 Apr 2026), s$100,000 per new market. Co-funds up to 70% of the cost of entering a NEW overseas market for SMEs (raised from 50% at Budget 2026), capped at S$100,000 per market: overseas marketing, business development, and market entry setup.
Who is eligible for the MRA?
Business registered and operating in Singapore At least 30% local shareholding Group annual sales of S$100M or less, or group employment of 200 or fewer Target market is NEW: under S$100,000 overseas sales there in each of the past 3 years
What does the MRA pay for?
Overseas market promotion (marketing, PR, trade fairs) up to S$20,000 Overseas business development (market entry consultancy, partner search) up to S$50,000 Overseas market setup (incorporation advice, IP, tax structuring) up to S$30,000
How do I apply for the MRA?
1. Confirm the target market qualifies as new for your business 2. Get a proposal from the overseas-marketing or market-entry provider 3. Apply on the Business Grants Portal before the activity starts 4. Execute after approval 5. Claim with proof of activity and payment
How long does the MRA take?
Approval typically 6 to 8 weeks
Find out what the MRA will co-fund for you.
15 minutes on WhatsApp. We check your eligibility, the realistic support amount, and whether a different grant fits better. No fee, no obligation.
WhatsApp us nowOften claimed together
DTDi · Enterprise Singapore / IRAS
Double Tax Deduction for Internationalisation
Deduct 200% of qualifying overseas expansion expenses (market trips, trade fairs, overseas marketing) against taxable income, with an automatic claim up to a yearly cap.
LEAD · Enterprise Singapore
Local Enterprise and Association Development (LEAD) Programme
Funds trade associations and chambers (TACs) to run industry-wide projects that upgrade capabilities and take local enterprises overseas, covering up to 70% of eligible costs. SMEs benefit indirectly: TACs use LEAD to subsidise members' participation in international trade fairs and business missions at up to 70% of eligible expenses.
OMIP · WSG / SWDA (Programme Partner: Singapore Business Federation)
Overseas Markets Immersion Programme (for Employers)
Posting a Singaporean employee overseas to open a new market? OMIP pays up to 70% of their salary and 70% of their overseas living allowance for up to nine months. Total support can reach S$72,000 per employee posted.