Ref: MRA · Enterprise Singapore · reviewed 05 Jul 2026

MRA Grant

Market Readiness Assistance

Co-funds up to 70% of the cost of entering a NEW overseas market for SMEs (raised from 50% at Budget 2026), capped at S$100,000 per market: overseas marketing, business development, and market entry setup.

Up to 70% (SMEs, from 1 Apr 2026) funded

S$100,000 per new market

Who qualifies

  • Business registered and operating in Singapore
  • At least 30% local shareholding
  • Group annual sales of S$100M or less, or group employment of 200 or fewer
  • Target market is NEW: under S$100,000 overseas sales there in each of the past 3 years

What it pays for

  • Overseas market promotion (marketing, PR, trade fairs) up to S$20,000
  • Overseas business development (market entry consultancy, partner search) up to S$50,000
  • Overseas market setup (incorporation advice, IP, tax structuring) up to S$30,000

How to apply

Approval typically 6 to 8 weeks

  1. 1Confirm the target market qualifies as new for your business
  2. 2Get a proposal from the overseas-marketing or market-entry provider
  3. 3Apply on the Business Grants Portal before the activity starts
  4. 4Execute after approval
  5. 5Claim with proof of activity and payment

MRA grant FAQ: the questions that actually decide it

How much does the MRA cover? Up to 70% for SMEs from 1 April 2026, raised from 50% at Budget 2026, capped at S$100,000 per new market.

What counts as a "new" market? A market where your overseas sales were under S$100,000 in each of the past three years. This is the test most enquiries turn on: if you already trade meaningfully in a country, MRA will not fund entering it.

Who qualifies? A Singapore-registered and operating business, at least 30% local shareholding, with group annual sales of S$100M or less, or group employment of 200 or fewer.

How long does approval take? Typically 6 to 8 weeks, which is faster than EDG. Apply before the activity starts; MRA does not fund work already done.

Is it per market or per company? The S$100,000 cap is per new market, so a company entering three qualifying markets is not limited to one grant.

The three sub-caps, and why they shape the engagement

MRA is not one pot. It is three, each with its own ceiling, and structuring the engagement to fit them is most of the planning work:

  • Overseas market promotion - marketing, PR, trade fairs - up to S$20,000.
  • Overseas business development - market entry consultancy, partner search - up to S$50,000.
  • Overseas market setup - incorporation advice, IP, tax structuring - up to S$30,000.

The sub-caps add to the S$100,000 per-market ceiling, but you cannot move budget between them. A plan that is 80% marketing spend will hit the S$20,000 promotion ceiling long before it reaches the headline cap, and the rest is unfunded. Scoping the mix before you commit to providers is what makes the difference between claiming S$20,000 and claiming most of the S$100,000.

MRA vs EDG for overseas expansion

Both can fund going overseas, which is a common point of confusion. The distinction is what the money buys.

MRA funds the act of entering a specific new market: the promotion, the partner search, the incorporation and tax setup in that country. Higher rate (up to 70% for SMEs), narrower scope, capped per market, faster approval.

EDG funds a project that builds capability, including under its market access pillar. Up to 50%, no fixed cap, broader scope, slower approval.

If the question is "help us launch in Vietnam", that is MRA. If it is "build the systems and capability we need to sell internationally at all", that is EDG. Some companies run both, sequenced.

Applying through Enterprise Singapore

MRA is an Enterprise Singapore scheme, administered through the Business Grants Portal. The sequence is: confirm the target market qualifies as new for your business, get a proposal from the overseas-marketing or market-entry provider, apply on the portal before the activity starts, execute after approval, then claim with proof of activity and payment.

Note the timing risk: MRA folds into the unified EDGE grant in late 2026. If an overseas push is already on your roadmap, the current window with the raised 70% rate is the one to use rather than waiting for rules that are not yet published.

Advisor's note

Support was raised to 70% for SMEs from 1 April 2026, and MRA folds into the new unified EDGE grant in late 2026: if your overseas push is near, apply under the current window. The three sub-caps (promotion / business development / setup) still shape how to structure the engagement.

We deliver this

This is one of the grants our advisory team delivers end to end.

Digital 9 Labs scopes MRA projects, prepares the application, delivers the work (software, digitalisation, branding, overseas expansion), and structures the milestones so claiming is painless. The eligibility check below tells you in 15 minutes whether your project fits.

How we work as your MRA consultant →

Common questions

How much does the MRA cover?

Up to 70% (SMEs, from 1 Apr 2026), s$100,000 per new market. Co-funds up to 70% of the cost of entering a NEW overseas market for SMEs (raised from 50% at Budget 2026), capped at S$100,000 per market: overseas marketing, business development, and market entry setup.

Who is eligible for the MRA?

Business registered and operating in Singapore At least 30% local shareholding Group annual sales of S$100M or less, or group employment of 200 or fewer Target market is NEW: under S$100,000 overseas sales there in each of the past 3 years

What does the MRA pay for?

Overseas market promotion (marketing, PR, trade fairs) up to S$20,000 Overseas business development (market entry consultancy, partner search) up to S$50,000 Overseas market setup (incorporation advice, IP, tax structuring) up to S$30,000

How do I apply for the MRA?

1. Confirm the target market qualifies as new for your business 2. Get a proposal from the overseas-marketing or market-entry provider 3. Apply on the Business Grants Portal before the activity starts 4. Execute after approval 5. Claim with proof of activity and payment

How long does the MRA take?

Approval typically 6 to 8 weeks

Free eligibility check

Find out what the MRA will co-fund for you.

15 minutes on WhatsApp. We check your eligibility, the realistic support amount, and whether a different grant fits better. No fee, no obligation.

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