Ref: ESF · Singapore Tourism Board (STB) · reviewed 05 Jul 2026
Experience Step-Up Fund
STB co-funds tourism businesses to develop new visitor experiences, refresh content, adopt technology or upgrade amenities. It is the go-to STB fund for making an existing tourism product more attractive, including digital and hybrid experiences.
Not published; scoped per project
Who qualifies
- ✓Tourism businesses enhancing or building visitor experiences
- ✓Attractions, tours and precincts adopting technology
- ✓Associations and government bodies with tourism projects
What it pays for
- Professional services
- Equipment, software, materials and production
- Marketing tied to the new experience
- Amenities and infrastructure improvements
How to apply
Rolling; processing up to 90 days from complete submission; reimbursement after deliverables verified
- 1Check eligibility via the chatbot on the STB grants page
- 2Prepare an executive summary using STB's template
- 3Wait for an STB officer to contact you and guide the formal application
- 4Sign the grant agreement before starting the project (no pre-commencement work allowed)
Advisor's note
STB deliberately doesn't publish support rates - the quantum is negotiated after your executive summary, so the summary is effectively the pitch; don't sign any supplier contract before the grant offer or the whole project becomes ineligible. Page verified updated 8 May 2026.
Planning a digitalisation or overseas-expansion project? Those usually run under EDG or MRA, which our team delivers end to end.
Common questions
How much does the ESF cover?
Not published; assessed per project by STB, not published; scoped per project. STB co-funds tourism businesses to develop new visitor experiences, refresh content, adopt technology or upgrade amenities. It is the go-to STB fund for making an existing tourism product more attractive, including digital and hybrid experiences.
Who is eligible for the ESF?
Tourism businesses enhancing or building visitor experiences Attractions, tours and precincts adopting technology Associations and government bodies with tourism projects
What does the ESF pay for?
Professional services Equipment, software, materials and production Marketing tied to the new experience Amenities and infrastructure improvements
How do I apply for the ESF?
1. Check eligibility via the chatbot on the STB grants page 2. Prepare an executive summary using STB's template 3. Wait for an STB officer to contact you and guide the formal application 4. Sign the grant agreement before starting the project (no pre-commencement work allowed)
How long does the ESF take?
Rolling; processing up to 90 days from complete submission; reimbursement after deliverables verified
Find out what the ESF will co-fund for you.
15 minutes on WhatsApp. We check your eligibility, the realistic support amount, and whether a different grant fits better. No fee, no obligation.
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