Ref: Kickstart · Singapore Tourism Board (STB) · reviewed 05 Jul 2026
Kickstart Fund
STB funding of up to S$1 million per project to pilot innovative tourism concepts and events with strong potential, supporting up to four editions of a new event over four years. Designed to de-risk trying something genuinely new in the tourism scene.
Up to S$1 million per project; pilot events supported for up to 4 editions over 4 years
Who qualifies
- ✓Companies piloting innovative tourism concepts or events
- ✓Event organisers testing a new format with tourism potential
- ✓Legal entities (businesses, associations, government bodies) with uncommenced projects
What it pays for
- Professional services
- Production equipment and materials
- Marketing for the pilot
How to apply
Rolling; processing up to 90 days; multi-edition support possible over up to 4 years
- 1Check eligibility via the chatbot on the STB grants page
- 2Prepare the executive summary pitch
- 3Await STB officer contact and submit the formal application
- 4Run the pilot and claim on reimbursement after deliverables are verified
Advisor's note
The 4-editions cap means STB expects the event to become self-sustaining - your pitch should show a path to running without the grant by edition five. As with all STB funds, starting anything before approval kills eligibility. Page verified updated 22 May 2026.
Planning a digitalisation or overseas-expansion project? Those usually run under EDG or MRA, which our team delivers end to end.
Common questions
How much does the Kickstart cover?
Not published; assessed per project by STB, up to S$1 million per project; pilot events supported for up to 4 editions over 4 years. STB funding of up to S$1 million per project to pilot innovative tourism concepts and events with strong potential, supporting up to four editions of a new event over four years. Designed to de-risk trying something genuinely new in the tourism scene.
Who is eligible for the Kickstart?
Companies piloting innovative tourism concepts or events Event organisers testing a new format with tourism potential Legal entities (businesses, associations, government bodies) with uncommenced projects
What does the Kickstart pay for?
Professional services Production equipment and materials Marketing for the pilot
How do I apply for the Kickstart?
1. Check eligibility via the chatbot on the STB grants page 2. Prepare the executive summary pitch 3. Await STB officer contact and submit the formal application 4. Run the pilot and claim on reimbursement after deliverables are verified
How long does the Kickstart take?
Rolling; processing up to 90 days; multi-edition support possible over up to 4 years
Find out what the Kickstart will co-fund for you.
15 minutes on WhatsApp. We check your eligibility, the realistic support amount, and whether a different grant fits better. No fee, no obligation.
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